Ke Rong · Product Manager
Experience & Projects

Four key roles, one core thread: AI products, global growth, and data-driven reviews.

From securities firm marketing campaigns to overseas image tools, and then to founding an AI consumer product startup—each phase centered on the same goal: build the product and drive growth through data.

Work Experience

2025.10 — 2026.10
AI Application Startup
Founder / Product Lead

Founder / Product Lead

End-to-end AI consumer product development for the US market, from 0 to 1, including product design, AI capabilities, subscription monetization, ASA/Meta ad campaigns, and data analytics.

  • Drive the launch and iteration of consumer products including AI image generation, AI video creation, and health tracking. Lead the end-to-end process from market demand analysis to commercial validation.
  • Owned ReSnap product and paid funnel optimization. Through iterations of Onboarding, Paywall, and subscription flows, achieved 29.6% Install→Trial conversion for US ASA channels in version 1.14, and 23.6% for Organic channels.
  • Manage ad campaigns and analytics across ASA, Meta, and other channels. Build attribution via Firebase and Singular to track the Install → Paywall → Trial → Paid → Revenue funnel.
2025.04 — 2025.09
Wondershare
GX Division · Product Data Manager

Product Data Manager

Led data analysis for three product lines: face editing, AI companionship, and AI video, providing data-driven support for business growth and product goal achievement.

  • Analyze new user conversion, retention, subscription, repurchase, and LTV from the revenue side; analyze spend, D0 ROAS, and ROI from the ad spend side. Provide short-term actionable recommendations to increase profitability.
  • As of 2025 in 9, the Face Edit and AI Companion product lines saw a profit increase of over 30% compared to 4.
  • Led the internal data storm initiative, establishing data metric systems for three product lines and integrating with the middle platform. Delivered 15 version retrospectives and 2 thematic analyses, while building 11 data dashboards.
2023.03 — 2025.02
Yingxiao Technology
Image Groups · Product Manager

Product Manager

Led the launch of overseas image editing tool AIFOTO from 0 to 1, and drove monetization and iteration for Polish An, Polish iOS, Body Editor, and Glitch Video.

  • Led planning, design, and development of AIFOTO from 0 to 1, delivering 9 major version iterations. Features include image enhancement, object removal, face and body reshaping, background replacement, and AI beautification. By 2025-2, monthly active users reached 54 million with a positive paid acquisition ROI.
  • By adjusting the feature layout through A/B testing, refining core functionalities, adding a dressing-up feature, and optimizing pricing across regions, Polish iOS annual subscription revenue increased by 115% in 2024 compared to 2023.
  • Add outfit changes, full makeup, local color grading, image enhancement, cosmetics, body adjustment, picture-in-picture, keyframes, face blurring, animation, and curve speed ramping to Polish An, Body Editor, and Glitch Video. Advance price experiments.

Internship Experience

From 2021 to 2022, I worked as a Product Management intern at Hujiang, JD.com, and ByteDance, focusing on user growth, data strategy, and platform development.

2021.09 — 2022.02
ByteDance
Xingfuli Basic Data Center · Product Intern
Data Strategy Direction
  • Refactored the real estate data collection app, redesigned 16 pages, and converted fixed tasks into dynamic, configurable ones to reduce development effort for future business scenarios by at least 50%.
  • Improved data mapping and review processes: automated non-human tasks, resulting in 15 optimization proposals that are expected to increase mapping and review efficiency by over 100%.
2021 year
JD.com
Product Intern
Platform Direction
2021 year
Hujiang
Product Intern
User Growth

Project Breakdown

Each project is structured around Background, My Role, and Approach & Results. Start with the conclusions, then return to the Portfolio to see the full breakdown.

Yingxiao TechnologyProduct Manager · End-to-End Ownership

AIFOTO from 0 to 1

An AI-powered image editing tool designed for global markets to drive growth beyond our existing product lineup.

I'm in charge.

Lead planning, design, and development; oversee 9 major version iterations and user acquisition cadence.

Instructions
  • Define five core capabilities for overseas photo editing scenarios: image enhancement, object removal, face and body reshaping, background replacement, and AI beauty filters.
  • Split feature priorities by version to complete 9 major releases.
  • Sync creative and acquisition pacing with the media buying team; monitor channel conversion and ROI trends.
Results
  • Monthly active users reached 54 million by 2025 2.
  • Positive ROI on paid user acquisition
View corresponding breakdown
AI StartupFounder / Product Lead

ReSnap Paid Funnel Optimization

For AI consumer products targeting the U.S. market, optimize install-to-trial conversion rates as user acquisition costs rise.

I'm in charge.

Lead product and paid funnel design, plus ad campaign execution and data analysis for ASA and Meta channels.

Instructions
  • Iterate onboarding, paywall, and subscription flows to eliminate friction between first launch and the paywall.
  • Set up Firebase and Singular attribution to connect the Install → Paywall → Trial → Paid → Revenue funnel.
  • Split ASA and Organic conversion performance by channel to identify key differences.
Results
  • 1.14 version US ASA channel Install→Trial reached 29.6%
  • Organic channel accounts for 23.6%
View corresponding breakdown
Yingxiao TechnologyProduct Manager

Boost iOS subscription revenue in Poland

Subscription revenue and download counts are misaligned; the feature entry point does not match the user journey's payment timing.

I'm in charge.

Responsible for layout experiments, core feature upgrades, and price adjustments across regions.

Instructions
  • Adjust the existing feature layout through A/B testing.
  • Enhance core functionality and add a costume-changing feature to align with market trends.
  • Adjust prices by country
Results
  • 2024 annual subscription revenue increased by 115% compared to 2023
View corresponding breakdown
Yingxiao TechnologyProduct Manager

Polish An / Body Editor / Glitch Video Iteration

Three mature product lines need to deepen user engagement and boost conversion rates among existing users.

I'm in charge.

Led feature iterations and pricing experiments for three overseas image editing and video editing products.

Instructions
  • Polish An now supports outfit changes, full makeup application, and localized color adjustments. Price experiments and optimizations are underway.
  • Body Editor now includes image enhancement, makeup (contouring and beauty marks), and body adjustments (slim tummy and slim legs).
  • Glitch Video: Add Picture-in-Picture, Keyframes, Face Blurring, and Animated Curve Speed
Results
  • Polish an app maintaining a user base of 1 million DAU
  • All three product lines have completed monetization and experience iteration.
WondershareProduct Data Manager

Product Line Profit Growth and Metrics Framework

The Face Editing & AI Companion product line needs to improve profitability without increasing ad spend.

I'm in charge.

Oversaw data analysis, version retrospectives, and metric system development for three product lines.

Instructions
  • Revenue breakdown: new user conversion, retention, subscription, repurchase, and LTV across each stage.
  • Breakdown of Spend, D0 ROAS, and ROI on the Ad Side
  • Output 15 version reviews, 2 topic analyses, and build 11 data dashboards
Results
  • The two product lines achieved over 30% profit growth compared to month 4.
View corresponding breakdown
Golden Fund SecuritiesProduct Manager

Securities Firm Marketing Campaigns and Internal Platform Analysis

Low engagement among silent customers and a lack of reusable marketing campaign templates.

I'm in charge.

Lead marketing campaign execution and analyze internal platform products.

Instructions
  • Pre-survey: Reference activities from 20 brokerages and leading third-party apps
  • Design a deposit bonus campaign: refine the workflow, messaging, and UI details.
  • Launch the "Swing Trading Fund" points reward campaign and drive cross-team implementation.
Results
  • Customer deposit exceeds 3 billion yuan; net deposit exceeds 1000 ten thousand yuan.
  • Strategy order creation exceeds 5800, improvement over 300%
View corresponding breakdown
ByteDanceProduct Intern

Efficient Real Estate Data Collection and Review

App tasks are fixed; new business scenarios require separate development, and mapping and review rely on manual effort.

I'm in charge.

Lead the re-architecture and mapping of the app, and improve the review workflow.

Instructions
  • Redesign 16 app pages to convert fixed tasks into dynamic, configurable ones.
  • Surveyed usage by mapping and review colleagues, proposed 15 optimization recommendations.
Results
  • Save at least 50% of development effort for future business scenarios.
  • Expected to improve mapping and reviewer efficiency by over 100%.

A complete product cycle

01Market Analysis
02Products 0 to 1
03commercialization
04Growth Advertising
05Data Review
Next

To see how these results were generated, go to Result Breakdown.

View Result BreakdownDownload Resume