Ke Rong · Product Manager
Outcome Breakdown

Result Breakdown: How the Metrics Are Calculated

Each case is organized into three sections: Objectives & Background, My Actions, and Key Results. Metrics are labeled for easy verification.

01
Yingxiao Technology · Image Group
Role: Product Manager, end-to-end ownership
Result scope: As of 2025, Month 2

AIFOTO: Launching an AI Image Tool from 0 to 1

Introduce a purchasable, subscription-based AI photo editing product into overseas retouching workflows to validate monetization feasibility within a limited release cadence.

My Actions
  1. 01Deconstruct overseas photo editing scenarios to define five core capabilities: image enhancement, object removal, face and body reshaping, background replacement, and AI beauty filters.
  2. 02Split feature priorities by version and drive development to complete 9 major releases.
  3. 03Sync assets and acquisition pacing with the media team; monitor channel conversion and ROI changes to continuously refine features and value propositions.
Key Results
54k
Monthly Active Users (MAU)
9
Major version update
Positive ROI
ROI on user acquisition spend
02
AI Application Startup
Role: Founder / Product Lead
Result Scope: 1.14 Version, US Channel

ReSnap: Shorten the path from install to trial

With fixed user acquisition costs in the US market, increase the proportion of installs that enter the trial phase to generate more paid leads from channel budgets.

My Actions
  1. 01Revise the onboarding flow to prioritize the outcomes users care about most.
  2. 02Iterate on Paywall content and subscription flows to reduce decision friction from first launch to the subscription page.
  3. 03Set up Firebase and Singular attribution with a complete funnel to identify drop-off points separately for ASA and Organic channels.
Key Results
29.6%
ASA Channel: Install → Trial
23.6%
Organic Channel: Install → Trial
5 segments
Attribution Funnel Stages
03
Yingxiao Technology · Image Group
Role: Product Manager
Result Scope: Full-Year Subscription Revenue Comparison

Polish iOS: Align Subscription Revenue with Downloads

Download volume is already substantial, but subscription revenue hasn't grown in sync. Improvements are needed across three areas: feature layout, timing of payment prompts, and pricing.

My Actions
  1. 01Optimize the existing feature layout through A/B testing to surface high-value features earlier in the user journey.
  2. 02Revamp core features and introduce a costume system to align with market trends, providing a clear value proposition for monetization.
  3. 03Adjust prices by country to match local purchasing power.
Key Results
+115%
2024 Annual Subscription Revenue vs. 2023
AB Test
Functional Layout Verification Method
Multiple countries
Price zone adjustment
04
Wondershare · GX Business Unit
Role: Product Data Manager
Result scope: 25 year 9 month vs. 4 month

Two product lines: Split profit into revenue and ad spend.

The Face Editing and AI Companion product lines need to improve profitability without increasing the budget and establish sustainable, reusable metric standards.

My Actions
  1. 01Break down revenue by new user conversion, retention, subscription, repurchase, and LTV to identify churn points and inefficiencies.
  2. 02Break down spend, D0 ROAS, and ROI on the ad side to identify channels and creative directions for optimization.
  3. 03Deliver 15 version reviews and 2 thematic analyses, build 11 data dashboards, and integrate with the middle platform to establish the metric system.
Key Results
30%+
Profit growth for two product lines
11
Data Dashboard
3 items
Product Line Metric Definitions

Review and consolidate

Beyond the results, it's more important to preserve the decision-making process so future iterations have a clear basis.

15 posts
Version Review Document

After each release, review feature performance and data changes to inform the next iteration.

2 posts
Thematic Analysis Report

Decompose cross-metric analysis around key themes like profit and conversion, delivering actionable adjustment recommendations.

11
Data Dashboard

Establish a daily dashboard to track channel performance, conversion rates, subscription metrics, and profit margins.

Learn more

The Experience & Projects page displays the full scope of responsibilities for each role.

View Experience & ProjectsDownload Resume